Madame Ellen wanted to show this big-time business executive that his connections and his bullying would not save him from her. She did not like what he was doing to sabotage her business so as to force her to sell it to him. She had to fight for it and she did. She turned him into a human toilet and forced him to eat her poo. They were alone and he was trying to show her that she had to sell the business to him when she took advantage of them being alone to torture him and make him forget about it.